Can We Get Personal(ized)? 

Gift Cards | Tuesday, July 18 | 1:00 - 2:00 PM 


Data and personalization are powerful tools that can help maximize the customer experience - but is your team taking advantage of all they offer? The panel will dive further into the topic by discussing how to evaluate and make the best use of all the analytics available, highlight how data best informs personalization through real-life case studies, and talk about upcoming trends that will revolutionize our industry - like AI! 

Holly Glowaty, Co-Founder & Chief Partnerships Officer of Prizeout

Holly is a serial entrepreneur who has spent the last decade working with merchants to create profitable partnerships in FinTech, Paymentech, loyalty and rewards with special expertise in closedloop payments and gift cards. Before Prizeout, Holly co-founded K+H Connection, a branded currency consulting firm as well as Flourish Conference & Media, a conference and media network focused on branded currency, and FinFoundHer, an initiative aimed at helping female-led businesses grow and gain access to funding. Holly is passionate about moving the branded currency industry forward in new and interesting ways. She was named one of the 25 Most Influential People in Incentives by Incentive Magazine. She serves as an Advisor to LiftUp Enterprises, is a Founder of the Women In Incentives Network, a member of Chief, and an active member of the IMA and IGCC.